Get Ready As Chef Laurent Dagenais And Boursin Summer Pop Up

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Boursin is excited to announce a limited-time cheeseboard window experience that celebrates the joy of gathering. This initiative is in partnership with acclaimed Canadian chef Laurent Dagenais. Boursin, renowned for its rich and creamy texture, invites you to indulge in this special event.

Get Ready As Chef Laurent Dagenais And Boursin Summer Pop Up

Together, they’re launching La Petite Fenêtre Boursin — a one-day-only experiential pop-up, taking place in Montreal on August 2 and Toronto on August 8.

This partnership blends Chef Laurent’s signature approach to effortless, elevated entertaining with Boursin’s bold, creamy flavours — brought to life through a curated menu of charcuterie boards, crafted exclusively for the activation.

Inspired by Europe’s iconic “wine windows,” the pop-up is designed to spark moments of connection, indulgence, and togetherness — tapping into consumers’ growing appetite for shared, sensory-rich food experiences.


Agencies behind Boursin Partners with Canadian Chef Laurent Dagenais campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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