As TIFF celebrates its 50th anniversary this September, Lavazza returns as the Official Coffee Partner, reaffirming its global commitment to the arts, culture, and meaningful brand experiences. In addition to serving premium coffee to festivalgoers, Lavazza uses TIFF as a platform to demonstrate how a heritage brand can connect with audiences in innovative ways.
As part of the brand’s activation this year, Lavazza will host pop-ups across multiple locations – including Festival Street, the Industry Centre CafĂ© at the Hyatt Regency, the Industry Conference at Glenn Gould Studios, TIFF Lightbox, and major theatres – with an immersive presence designed to connect with festivalgoers. Inspired by vintage Italian cinema, Lavazza’s activation at David Pecaut Square offers guests the chance to enjoy an interactive photo op, custom postcards featuring their beloved mascot Luigi, and refreshing Lavazza Cold Brew paired with a sample of their signature QualitĂ Oro blend.
Who’s behind the Ditch the Inches campaign?
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