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COVERGIRL Canada is proud to announce the newest faces of its Simply Ageless franchise as part of a powerful new Canadian campaign, 'Ageless Beauty.' Returning to the brand is celebrated Canadian TV host and entertainment journalist Sangita Patel, joined by two inspiring new Canadian COVERGIRLs: beloved daytime host Tracy Moore and multi-hyphenate media powerhouse Meredith Shaw. Together, these dynamic women will lead the next chapter of COVERGIRL's mission to redefine age in beauty, celebrating confidence, vitality, and self-expression at every stage of life.
The new campaign aims to help showcase COVERGIRL's Simply Ageless collection — including Canada's best-selling drugstore foundation for mature skin since 2005, 3-in-1 Foundation and the TikTok viral Skin Perfector Essence — all designed to enhance skin's natural radiance without masking it.
"As leaders in beauty, Coty aims to create forward-thinking beauty products that empower Canadians to embrace their individuality and express themselves, at all stages. Since 1961, COVERGIRL has been a trusted brand, and our Simply Ageless collection builds on that legacy with skincare-infused makeup that supports skin needs, without compromise. We are so proud to partner with Sangita, Tracy, and Meredith, who each bring a unique voice and lived experience to this campaign, and we are honoured to spotlight their stories."
This fall, the campaign will launch nationwide across digital, TV, in-store, and out-of-home platforms, inspiring women throughout Canada to embrace their age with pride, confidence, and the timeless spirit of COVERGIRL.
Who's behind the Ageless Beauty campaign?
- Agencies - North Strategic
- Brand - COVERGIRL Canada (Coty)
(click on the link to view the agency's Vendor Directory listing)
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