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The US administration signed an executive order approving a proposed deal that would keep TikTok alive in the U.S. The deal satisfies the requirements of a national security law mandating that China-based ByteDance sell TikTok’s U.S. operations or risk a ban in the country, according to the executive order. Under the agreement, which still requires approval from China, a new joint venture will manage TikTok’s U.S. business, with ByteDance holding a stake of less than 20%.
Now, we are not saying he was in the room or knew ahead of time what was coming down the line, but it is interesting timing for Joshua Bloom and Nik Djuk.
Could new US ownership bring new advertising opportunities?
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