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SharkNinja is shifting its brand-building strategy to an entertainment-first focus for branded content and has announced Kevin Hart as its newest global brand ambassador in a multi-year partnership, alongside existing ambassador David Beckham.
To help with the launch of the multi-year partnership is rolling out a new digital series that finds SharkNinja long-term ambassador David Beckham and Kevin Hart as next-door neighbours.
"Kevin Hart is the perfect addition to our roster of ambassadors," said Mark Barrocas, Chief Executive Officer of SharkNinja. "His ability to connect with audiences through humour while showcasing real product benefits creates the kind of authentic storytelling our consumers crave. This partnership opens an exciting new chapter in how we demonstrate that innovation can be accessible, entertaining, and make everyday life better."
The Neighbours series offers a glimpse into the everyday lives of these two global icons as they engage in relatable activities and showcase their favourite performance-driven SharkNinja products. Created in collaboration with Hartbeat, Kevin Hart's multi-platform entertainment company.
The campaign will be featured on television and social media, with fresh content debuting throughout fall 2025 and beyond.
Who's behind the SharkNinja new digital series System campaign?
- Agencies - Golin Canada
- Brand - SharkNinja
(click on the link to view the agency's Vendor Directory listing)
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