Cineplex made a major announcement this morning, revealing an agreement to sell its digital place-based media division, Cineplex Digital Media (“CDM”), to Creative Realities Inc. (“CRI”), a U.S.-based company specializing in digital signage solutions and experiences.
UPDATE: With the deal now finalized, Profectio can confirm that several staff members have been laid off since we initially reported this story.
Keep reading to discover:
- Impact on Media Buyers and Brands
- Potential impact to Cineplex moving forward
Written and audio versions of the announcements are available below.
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