Breaking Down UB Media’s Acquisition of Bell Media’s Lifestyle Network: A New Era Begins

November 12, 2025 in Profectio Updates

Breaking Down UB Medias Acquisition of Bell Medias Lifestyle Network A New Era Begins

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This week, UB Media made a surprising acquisition, picking up Bell Media’s Lifestyle Network. The move will affect UB Media's inventory and its ability to deliver impressions in specific regions across Canada.

This is the company's second acquisition this month.

Keep reading to discover:

What challenges could media buyers face?
What new ad opportunities will the acquisition unlock
New audiences available to brands and media buyers

Written and audio versions of the announcements are available below.

Visit UB Media or Bell Media in the Media Marketplace to explore their full offering and audience details.

To learn more about Bell Media click the link.

To learn more about UB Media click the link.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.