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As a large Canadian financial institution, Meridian Credit Union has been providing a full range of financial products and services since 2025. Now in its 25th year of business, Meridian has hired True Media Canada as its new media agency of record (AOR).
Fun Fact: Meridian is owned by its members (customers) and operates as a co-operative. This means profits are often reinvested back into the credit union to benefit members through competitive rates, lower fees, and better services, rather than being paid out to shareholders.
The account was won after completing an RFP process, the work will extend to all brand channels and include both traditional and digital media.
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