Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
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Hello
Ever have one of those days where you get all excited to send out the latest client campaign, and the website is DOA? This one vendor’s outage also brought down ChatGTP and Twitter (ya ya, I still call it that).
After a few more tweaks, here is the latest issue of the Media Marketplace Recap.
Dave
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🤙 Quick Hits
The 2025 Ipsos Global Influentials (IGI) survey identifies “market multipliers,” who represent the top 20% of household incomes and company leaders, revealing an audience that is key to driving market trends.
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A crucial 80% of these Global Influentials actively influence the decisions of others across 20 different product and service categories, with 68% acting as early adopters of new products, making them a uniquely valuable and powerful segment for targeted campaigns.
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This group also shows high financial optimism, with almost 8 in 10 reporting their finances are as good as or better than the previous year, suggesting they are resilient and ready to spend, contrasting with varied confidence levels in the broader population
Wow, Canadians are buzzing with excitement about embracing innovation right now to safeguard our quality of life for future generations, according to a thrilling new national opinion survey! (Shift Canada)
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Fully 60% of respondents agreed, and 32% somewhat agreed, it is important that Canadians embrace ambition now to protect our quality of life for future generations.
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A total of 58% of respondents agreed, and 31%somewhat agreed, that if Canadians hold back now from taking bold action as a country, we could miss the opportunity to thrive in the future.
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That’s It, That’s All
See you Thursday,
— Dave
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