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The industry has been experiencing a whirlwind of agency acquisitions and mergers, as Digital Out-Of-Home (DOOH) continues to be a part of media plans, we are entering the next phase - consolidation. Today, Broadsign announced it had acquired Place Exchange.
This merger sees two rivals in the DOOH SSP market come together under one roof.
Keep reading to discover:
- Impact of the supply chain
- Why acquire Place Exchange
- The impact for media buyers and brands
- New measurement now available
Written and audio versions of the announcements are available below.
Visit Broadsign and Place Exchange in the Media Marketplace to explore their full offering and audience details.
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