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The marathon pre-acquisition process is complete, the deal has closed, and today we learned that 4,000 positions will be eliminated as part of the new Omnicom. John Wren as CEO, is organized into seven core divisions.
Omnicom Advertising’s creative division—which will continue to be led by CEO and President Troy Ruhanen—comprises the three global networks: TBWA, BBDO, and McCann. FCB will be integrated with BBDO, while DDB and MullenLowe will become part of the TBWA network. All three brands will be discontinued.
The additional 4,000 roles are in addition to the 3,200 announced a few weeks ago. More changes are expected in the coming weeks, and Profectio will keep you up to date not just on the changes themselves, but also on their impact on the industry.
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