General Motors Canada Hires New Media Agency Of Record

December 9, 2025 in Account Wins

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Lauren MacDonald has quickly implemented changes at General Motors Canada since being appointed CMO in July. Following a review, GM Canada has hired a Digital Agency of Record (AOR).

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.