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Horizon Media is making a significant investment in MX, the agency’s principal-based buying division, and has appointed Emily Malloy as EVP, Client Value. In her role, Emily will also assist with the rollout of MX in Canada.
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She will expand MX’s approach, which uses Horizon’s buying strength to secure advantageous rates, premium access, favourable terms and guaranteed performance outcomes from media, technology, and data partners. Her mandate includes providing marketers with meaningful cost efficiencies, improved financial visibility and access to exclusive or difficult to secure inventory. She will also ensure clients, procurement teams and legal partners have complete clarity into MX’s structure and safeguards.
Malloy’s appointment demonstrates Horizon Media’s deeper commitment to expanding the scale, clarity, and financial impact of its value proposition in Canada. The MX model brings new tools and innovative methods of leverage designed to help brands achieve more predictable, market-leading results.
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