IBM Puts Its Global $330 Media Account Into Review

December 9, 2025 in Account Wins

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IBM has launched a review of its global media mandate—estimated at approximately USD $330 million annually—according to Ad Age. This decision coincides with the company’s ongoing efforts to restructure its global marketing organization and strengthen its emphasis on data-driven enterprise platforms.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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