Horizon Media Canada has appointed Thiago da Silva as SVP, Digital Innovation. In the role, he will lead the agency’s digital investment practice across programmatic, search, social and emerging channels while guiding the integration of AI-powered intelligence throughout the investment process.
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Before the move, he spent the last six years at IPG Mediabrands Canada (now Omnicom Media Group (OMG) as SVP, Head of Programmatic and Operations at KINESSO; and MD Programmatic Media and Head of Ad Tech and Innovation Media Experts.
Thiago brings extensive experience building high-performing digital programs across complex environments, having led the XPETO, Media Experts’ trading desk, to joining Matterkind and evolving it into KINESSO, to leading IPG Business and Activations Ops.
He will now take an active role in improving activation precision, strengthening measurement practices, and expanding the use of data and machine learning through blu, Horizon’s audience connection platform.
Under the leadership of Robert Jenkyn, President, and Richard Ivey, EVP and Managing Director, the agency has consistently made investments in talent and strategic partnerships over the past year, such as here and here.
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