Profectio is the go-to news source for Canadian advertising and marketing industry news.

Our weekly wrap-up highlights the most exciting stories from the previous week.  Here are the Top stories for the week ending February 20, 2026, as chosen by our readers:

• Breaking: Jenny Croswell Appointed Managing Director at GTE Canada
• WPP Media’s Strategic Win: The Implications of Securing SC Johnson’s North America Account
• Quizative Gets Cooking With Their Innovation Kitchen
• Breaking: Jenn Duggan appointed as SVP, Managing Director of FUSE Create
• Kruger Products Takes A Bold Step With Their New Canadiana Campaigns
• Breaking: Sheri Rogers Appointed President of Prospect Media
• Bell and Cirque du Soleil Partner On New Multi-Platform Deal In Quebec
• Did Your Favourite Make the Cut? The 10 Most-Watched Super Bowl LX Ads on YouTube
• Amazon Ads Hosts unBoxed Toronto, Here Is What Was Announced
• Popeyes Promotes Matt Rubin To Chief Marketing Officer For U.S. & Canada
• Hockey Canada Hires Digital Agency of Record
• It’s Not Just Good Quality, “It’s a McDonald’s Thing"