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Today was a big day for the Amazon Ads team. For the second year in a row, they hosted unBoxed Toronto, where the company unveiled its latest advertising solutions for agencies and brands looking to fully leverage the Amazon Ads ecosystem. The event also marks a bit of a milestone for the Canadian team as they confirmed Canada will now start to get new advertising products and solutions at the same time, if not shortly after they are rolled out. As Uri Gorodzinsky, Managing Director of Amazon Ads Canada and Mexico, pointed out, the U.S. recognizes the importance of the Canadian market to the global company.
The big headline is that Amazon Ads has launched ‘Creative Agent,’ a new agentic AI tool that creates professional-quality ads.
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