Bell Media Makes A Big Play For Podcasts

February 26, 2026 in Product Updates, The Rollout

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It isn’t even Christmas yet, and Sean Cohan, CEO of Bell Media, has already brought back something new for Bell Media reps to sell: more podcasts.

Bell Media has made an undisclosed investment in Daylight Media Company and the podcast network, QCode. The deal will bring access to scripted audio series featuring some A-list talent, including Demi Moore, Olivia Wilde, and Chris Pine.

Keep reading to discover:

Benefits for media buyers & planners
What does this mean for advertisers?

To learn more about Bell Media click the link.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.