adidas Canada Inks Multi-Year Deal With Blue Jays To Anchor 'You Got This' Global Campaign

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Today, adidas Canada announced a new multi-year partnership with the Toronto Blue Jays, making adidas a proud partner of Canada’s only Major League Baseball team.

Beginning with the 2026 season, the partnership will bring new and exciting opportunities for Blue Jays fans to engage with their favourite team, leveraging adidas’ global You Got This brand campaign within the Toronto Blue Jays ecosystem. 

adidas Canada Inks Multi-Year Deal With Blue Jays To Anchor 'You Got This' Global Campaign

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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