Canadian Ad Insider

Imagine you are driving to dinner. It’s a restaurant you have never been to before, so you pull up Apple Maps.  You enter the directions as you have done a thousand times before, and all of a sudden, an ad pops up for a different restaurant - distracting?

Later this summer, Apple plans to introduce ads to its Maps service in the U.S. and Canada, marking its entry into a business long dominated by Alphabet’s Google.