The Trade Desk has officially rolled out Kokai Zuma, a massive update to its digital advertising platform that integrates "agentic AI" into the media buying workflow. This is the latest evolution of the Kokai platform and is designed to strip away the complexity of managing highly fragmented digital campaigns. 

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The Trade Desk is shifting its focus from basic automation to an environment where specialized AI agents actively help users execute strategies, forecast outcomes, and automate daily tasks.