If you’re trying to reach university and college students solely through their screens, you’re probably burning your budget.
Here is the brutal truth: they are actively dodging you. A new report from Vividata and the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) reveals that 37% of post-secondary students are running ad blockers. They spend a massive 25 hours a week on their phones, but they have absolutely zero patience for disruptive banners and unskippable pre-rolls.
But here is the twist. They aren’t ignoring advertising completely. They are just ignoring digital advertising.
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