Canadian Ad Insider

When you are Canada’s largest telecommunications company, you are someone going to end up making a mistake or two along the way. Unfortunately for Rogers this will costs the company $200,000, as they have been hit by a fine by the The Canadian Radio-television and Telecommunications Commission (CRTC) as part of an undertaking to resolve alleged violations of Canada’s anti-spam legislation (CASL).
The CRTC’s Chief Compliance and Enforcement Officer alleged that Rogers Media failed to comply with various requirements of the law between July 2014 and July 2015. During this period, the company allegedly sent commercial emails containing an unsubscribe mechanism that did not function properly or which could not be readily performed by the recipient.
Rogers has since said it will make the necessary adjustments to its email communications to prevent further violations.
Since CASL came into force on July 1, 2014, enforcement efforts have resulted in payments of close to $400,000 further to undertakings and issued monetary penalties totalling $1.1 million. These amounts are payable to the Receiver General of Canada.
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