Is your smartphone the last thing you look at each night, and the fist thing you grab in the morning? Do you start to sweat if you realize you do not know where you phone is? Well if you are a millennial (aged 16-30) then you are probably in a group of people who spend 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year. This all according to a new study of over 60,000 internet users worldwide from global research consultancy TNS.
This rises to 4 hours a day in China and 3.8 hours a day in Malaysia, where digital access is mobile-driven; 94% and 95% of the internet population in these countries respectively now own a smartphone.
Canadian millennials, significantly ahead of their counterparts globally, split their time between watching videos and online TV which accounts for 46% of device time with 76% engaging on a daily basis (only 59% globally), browsing social media platforms Canada 72% vs. 63% global, and online shopping (14%), up from 10% in the US. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than previous generations.
In today’s fragmented media landscape, Canadian millennials are using even more platforms across IM, social and traditional channels. More than 6 in 10 (64%) of 16-30 year olds use instant messaging every day, up from 47% last year, while more than two hours a day are spent watching video on-demand and TV shows on the internet.
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