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It is hard to find a marketing campaign that does not have a social media component, with over a billion people using social media on a daily basis it has become the default platform to reach the masses. We found an interesting infographic that should help you with your next campaign and emphasizes the following (7) points:

1. Live video will still dominate.
2. A separate strategy for content.
3. Messaging apps and chatbots continue to rise in usage
4. Social listening for lead generation and social selling is crucial for a brand’s success.
5. Consumers want meaningful content experience.
6. The rise of social TV.
7. Focus on striking balance between personalization and privacy.

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