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As they look to consolidate their agencies across the globe, Manulife has hired a new agency of record (AOR) to handle their creative and media requirements. This is all part of the brand’s business and digital transformation plans their Asia and Global Wealth and Asset Management businesses.
“We’ve made significant strides in our transformation journey by bringing together our global brand, launching our sustainability strategy and building on the next evolution of our brand promise, ‘Decisions Made Easier. Lives Made Better’”, said Karen Leggett, Manulife’s Global Chief Marketing Officer. ” Selecting dentsu as our global partner helps us build on this exciting story in all the segments and markets where we operate. They are an organization that not only shares our global footprint, but also our passion for customer obsession and values.”
This announcement marks the first time that Manulife has selected a single global agency that reflects the diversity of its individual markets.
Who has Manulife hired as their new AOR?
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The above represents other recent changes in the advertising and marketing industry across Canada.
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