Last week Meta, parent company of Facebook, Instagram and Whatsapp rolled out Threads, a direct competitor to Twitter. Threads is tied to Instagram and within the first 24 hours, it had been downloaded by over 30 million users. This helped it to make it the fastest-growing app in history.

In this edition of Industry Opinion, we talk to Laura Brown, Vice President of Digital Strategy at Citizen Relations to learn more about her thoughts on the first week of Threads.

Laura was quite honest with her take on what brands are doing right and wrong on social media, even calling out one by name - take a listen and see if you agree...