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With less than 50 days to go until the Paralympic Games, the Canadian Paralympic Committee (CPC) and CBC/Radio-Canada today launched their collaborative campaign for the Paris 2024 Paralympic Games: “Greatness Moves Us.”
The campaign spotlights a diverse group of Canadian Para athletes:
- Amy Burk (Ottawa, ON) – Goalball
- Priscilla Gagne (Montreal, QC) – Para Judo
- Sheriauna Haase (Toronto, ON) – Para Athletics
- Travis Murao (Toronto, ON) – Wheelchair Rugby
- Eric Rodrigues (Mississauga, ON) – Wheelchair Rugby
- Tamara Steeves (Etobicoke, ON) – Wheelchair Basketball
- Noah Vucsics (Calgary, AB) – Para Athletics
“‘Greatness Moves Us’ is more than just a campaign; it’s a pivotal moment for the Paralympic Movement in Canada,” said Erin Blaskie, Director of Marketing & Communications, Canadian Paralympic Committee. “Our goal is to increase awareness for Para sport and the Paralympic Games, encouraging more Canadians to tune into the Games on CBC/Radio-Canada and follow the journey of our incredible athletes on social media. We hope this campaign will not only elevate the profiles of our athletes but also foster a deeper connection and support for the Canadian Paralympic Team from fans across the country.”
The campaign also features footage from significant moments in Canadian Para sport history, shining a spotlight on athletes including Marissa Papaconstantinou, Aurelie Rivard, Nate Riech, Brent Lakatos, and more.
Agencies behind Greatness Moves Us campaign?
- Agencies -
- Brand - Canadian Paralympic Committee
- Brand - CBC/Radio-Canada
(click on the link to view the agency's Vendor Directory listing)
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