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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending July 11, 2024, as chosen by our readers:
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins
- On The Move: SinaLite, Pet Valu, PepsiCo
- How Sarah Thompson Found Her Voice In The Mix Of Media And A Dash Of Marketing
- How Did Coffee Crisp Surprise Americans With A Vending Machine?
- Discover the Magic of Quebec’s Moving Day with McDonald’s Canada’s “Always Around the Corner” Campaign
- What Makes Coffee Mate’s Newest Campaign Stand Out: Its Iconic Name?
- Should’ve Gone to Specsavers Takes Off With A Laugh In Latest Campaign
- From Pizza Lovers to Sports Fans: How Pizza Pizza is Making an Impact at BC Place, BC Lions, and Vancouver Whitecaps FC
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