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Gatorade Canada has expanded its talent roster with the NHL's Calder Trophy Winner, Connor Bedard. The Vancouver native is considered the league's next-generation superstar, captivating the masses with his offensive creativity and explosive shot. At just 18-years-old, Bedard joins the ranks of Gatorade's elite sponsored athletes, signaling Gatorade's continued commitment to fueling great athletes on and off the ice in Canada.
This new partnership brings opportunities to enhance performance for this rising star as he embarks on his second year in the NHL with the Blackhawks. To kick off the new partnership a new campaign where Gatorade welcomes Connor to the team by paying homage to the many bottles Connor has popped off the net and dented through his astonishing snapshot.
“This partnership recognizes Connor’s momentous achievements and celebrates his ability to inspire the next generation of athletes,” said Lourdes Seminario, Senior Director of Marketing, Sports Nutrition, Gatorade Canada. “We are energized by Connor’s many achievements and are excited to continue being part of his journey and legacy in hockey.”
As part of the campaign, Gatorade Canada has collected 98 Gatorade squeeze bottles that have been dented and signed by Connor Bedard. To celebrate Connor Bedard joining the team Gatorade Canada is launching a contest giving Canadians the chance to win one of these 98 one-of-a-kind Gatorade squeeze bottles. Entrants can enter for their chance to win through Daily Faceoff.
Brands mentioned:
- Brand: Gatorade Canada (PepsiCo Canada)
- Property/ Rights Holder: Connor Bedard
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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