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LG Electronics Canada (LG) and Maple Leaf Sports and Entertainment (MLSE) are excited to announce the expansion of their multi-year partnership to include Toronto FC.
The new partnership introduced the LG logo on the right sleeve of the team’s jerseys this season. The new sleeve patch was debuted when Toronto FC players took the pitch at Chase Stadium last week as they played Inter Miami CF. This marks the second sleeve patch partnership in club history.
“We are honoured to strengthen our longstanding partnership with MLSE by welcoming Toronto FC into our collaboration,” adds Kevin (Ki Yong) Yim, President and CEO, LG Electronics Canada. “This expansion highlights our shared values of innovation and enhancing the everyday lives of our customers. At LG, we are dedicated to making our Life’s Good ethos a reality. Together with MLSE and Toronto FC, we are excited to continue delivering exceptional experiences and innovative products that resonate with fans and customers alike.”
The multi-year partnership between LG and Toronto FC is an extension of the organization’s fifteen- year collaboration with MLSE in providing innovative technology solutions to its venues and enhancing the fan.
Brands mentioned:
- Brand: LG Electronics Canada
- Property/ Rights Holder: Toronto FC
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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