Scotiabank Gets Naming Rights On Calgary's Newest Multi-Million Dollar Entertainment Arena

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The City of Calgary and Calgary Sports and Entertainment Corporation (CSEC) are excited to reveal the design for Calgary’s new event centre - formally named Scotia Place.   Scotiabank has come on board as the naming sponsor for the new venue.

Scotiabank Gets Naming Rights On Calgary's Newest Multi-Million Dollar Entertainment Arena
Scotia Place, set to open in the fall of 2027, will celebrate the area's significance as a space for everyone and will be a prominent attraction in Calgary's developing Culture + Entertainment District. This 10-acre city block is more than just a building. It is designed to foster community and connection. It will feature a community rink, outdoor and indoor plazas, four restaurants, the Calgary Flames Team Store, and potential development opportunities in the northeast corner. The site will offer gathering places and amenities for the 8,000 people who will reside in this new downtown neighborhood.
Scotiabank Gets Naming Rights On Calgary's Newest Multi-Million Dollar Entertainment Arena
Scotiabank Gets Naming Rights On Calgary's Newest Multi-Million Dollar Entertainment Arena

“We are honoured to strengthen our longstanding partnership with MLSE by welcoming Toronto FC into our collaboration,” adds Kevin (Ki Yong) Yim, President and CEO, LG Electronics Canada. “This expansion highlights our shared values of innovation and enhancing the everyday lives of our customers. At LG, we are dedicated to making our Life’s Good ethos a reality. Together with MLSE and Toronto FC, we are excited to continue delivering exceptional experiences and innovative products that resonate with fans and customers alike.”

The City of Calgary will put in $537 million and Calgary Sports and Entertainment Corp., which owns the Flames, will pay $40 million now and then $17 million a year over the course of a 35-year lease, with payments growing by one per cent a year.


Brands mentioned:

  • Brand: Scotiabank
  • Property/ Rights Holder: Scotia Place
  • Agency:

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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