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Profectio is the go-to news source for Canadian advertising and marketing industry news. Our weekly wrap-up highlights the most exciting stories from the previous week as our readers chose. Here are the Top 10 stories for the week ending January 31, as chosen by our readers:

- Specsavers’ “Should’ve Gone To Specsavers – Vet” Campaign: A Laughing Matter?
- 2025 Media Predictions With Bruce Neve, President Of True Media Canada
- Gen Z Shows Love For The Big Mac In Latest McDonald’s Canada Campaign
- Burger King Canada Awards A Whopper Sized Agency Of Record Account
- The Making of Jill McDonald, The Student Becomes The Teacher
- Advertising Club Of Toronto Announces Caitlin Neve As President, Alan Sifuentes As Vice President
- A New Approach to Winter: How Orangetheory Fitness Is Turning Blue Monday Orange Into The Ultimate Mental Wellness Opportunity
- Breaking: Christopher Law Appointed Co-CEO Of King Urs
- ParticipACTION Launches New Campaign: Time To Move, Canada!
- Should’ve Gone to Specsavers Takes Off With A Laugh In Latest Campaign
- Robert Jenkyn Shares His 2025 Media Predictions
- Metro And Food Basics Rolls Out Contest To Recognize Difference Makers Across Ontario
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins & Adriana Leon
- IKEA Canada Is Hosting A PJ Party, And You Are Invited
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