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The annual upfront/ newfront season is here, where media buyers, planners, and marketers across Canada will engage live and virtually to explore the latest advertising solutions from broadcasters and social networks.
Keeping track of vendors hosting events can be challenging. To assist you, Profectio has once again provided a comprehensive list of vendors that will be hosting events. This resource aims to simplify the process and ensure you have all the necessary information at your fingertips.
What is an Upfront?
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. (wikipedia)
We will continue updating this page as we receive more information about the 2025 Upfronts and Newfronts:
- March 25 - Pinterest - Pinvision 2025 (in-person)
- May 7 - Snapchat (virtual)
- May 8 - the TradeDesk FWD25 - The Rise of the Premium Internet - (in-person)
- May 13 - May 24 - Cannes International Film Festival
- May 27 - indieNET (Toronto)
- May 29 - Amazon Ads (in-person)
- June 2 - Corus
- June 3 - Rogers Sports & Media (virtual)
- June 4 - CBC "Media Launch" (in-person)
- June 5 - Bell Media (in-person)
- Microsoft Canada Ads - Agency Tour (will no be hosting a large event, instead scheduling meetings with agencies as part of their Agency Tour)
* dates can change at any point in time
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