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Welcome to today’s Media Marketplace Recap—your quick, curated briefing on new opportunities, platform updates, and insights designed to help you plan, buy, and win more efficiently.
Dave
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🤙 Quick Hits
The Consumer Price Index (CPI) rose 2.2% on a year-over-year basis in October, down from a 2.4% increase in September, according to a report released Monday by Statistics Canada:
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gasoline prices, which fell at a faster pace year over year in October (-9.4%) compared with September (-4.1%)
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Slower growth in grocery prices further contributed to the deceleration in the CPI in October, which was moderated by higher prices for cellular phone plans
Seedtag released the results of its neuroscience study, and found that Neuro-Contextual placements significantly outperformed the other formats, driving:
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3.5x higher neural engagement vs. non-contextual ads
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+30% lift in neural engagement vs. standard contextual ads
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+26% increase in positive, action-driving emotional response
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Mobile Neuro-Contextual ads drive higher attention
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Sustained focus with no fatigue effect, even after multiple exposures
📰 News
📊 Platform Watch
🔥 Account Wins
Rep Finder – Do you find yourself exhausted from the hours spent hunting for the right sales rep or struggling to find their contact details?
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That’s It, That’s All
See you Tuesday,
— Dave
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