Bell Media

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Bell Media and  Loblaw Advance have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.

Keep reading to discover:

  • Benefits of this first-to-market, closed-loop measurement solution
  • What are the privacy implications
  • What does this mean for advertisers? who will this impact the most? What competitor has lost out?

Written and audio versions of the announcements are available below.

To learn more about Bell Media and Loblaw Advance click the link.

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To learn more about Bell Media and Loblaw Advance click the link.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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