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The big game is almost here, SUPER BOWL LX, where the AFC champion New England Patriots take on the NFC champion Seattle Seahawks for the ultimate prize.
It’s also going to be a battle for attention, as brands roll out their best creative and media-buying strategies to deliver ads during the Super Bowl that will wow millions of Canadians and keep you talking about them at the water cooler on Monday (or on your Zoom call).
Bell Media will broadcast the Super Bowl across its networks, including TSN, CTV, and RDS, and stream it on Crave through the live CTV channel on Sunday, Feb. 8 at 6 p.m. ET from Levi’s Stadium in Santa Clara, California, with 4K coverage available for TSN subscribers across Canada.
SUPER BOWL LX ads Canadians will see:
FanDuel and Expedia return as broadcast sponsors of SUPER BOWL LX, alongside advertising partners showcasing new creative during the broadcast, including A&W Food Services of Canada Inc., Leon’s Furniture, Manmade, No Frills, President’s Choice, and TD. Phoenix Health is also debuting new creative for both the Phoenix and Raven brands.
Bud Light returns as the sponsor of SPORTSCENTRE’s daily SUPER BOWL segments, M&M’S once again features prominently on TSN’s DIGITAL SPORTSCENTRE presented by Bell with a series of M&M’S GameDay segments, and Nerds sponsors the “Great Gridiron Gauntlet” feature as part of SC WITH JAY ONRAIT throughout the NFL Playoffs.
Teasers:
2026 Bud Light Super Bowl Commercial | Keg
NERDS Juicy Gummy Clusters Big Game Commercial ft. Andy Cohen
NERDS Juicy Gummy Clusters Big Game Commercial ft. Andy Cohen
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