The past year has been a rollercoaster of changes at agencies around the world, with more still to come.

The Future of Agencies & Consultancies: 2026–2040 is a comprehensive strategic foresight report that draws on 159 authoritative sources, including trade publications, analyst research, academic studies, and financial filings. The report forecasts a fundamental transformation of the marketing services industry, driven by AI, economic pressure, consolidation, and a shift away from execution-based business models toward outcome-focused growth partnerships.