Making A Difference: The Role Of Music In The Terry Fox Foundation's Mission

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Today, the Terry Fox Foundation is launching the 2026 Terry Fox Run, along with a new merchandise collection celebrating the communities Terry passed through during his 1980 Marathon of Hope. The nine-piece collection is now available at terryfox.org, and registration for the 46th annual Terry Fox Run opens on Sunday, April 12, 2026. All proceeds support life-changing cancer research in Canada.

Making A Difference: The Role Of Music In The Terry Fox Foundation's Mission

With a design inspired by classic concert tour merchandise, this year’s collection pays tribute to the greatest Canadian tour of all time: Terry’s Marathon of Hope. The back of the shirt features a list of many of the communities Terry ran through along his route, celebrating a country that stood behind him in 1980 and continues to move forward together, determined to Finish It.

Iconic Canadian musicians have come together in support of this year's collection, including Bryan Adams, Jann Arden, Rob Baker (The Tragically Hip), Barenaked Ladies, BBNO$, Michael BublĂ©, Deborah Cox, Shawn Desman, Fefe Dobson, Sarah McLachlan, Sam Roberts Band, and Cameron Whitcomb. Spanning genres and generations, these artists reflect the enduring power of Terry's story--bringing Canadians together in a shared commitment to advancing cancer research.

"Forty-six years ago, my uncle Terry ran through communities across Canada to raise awareness and funds for cancer research, taking each step of the Marathon of Hope one day at a time," says Kirsten Fox, Terry's eldest niece. "Along the way, he inspired a nation and showed us what's possible when Canadians unite around a shared purpose. This collection serves as a reminder of that common goal and the determination we all share to finish the work Terry started."

The new collection features nine pieces, including the official 2026 Terry Fox Run shirt, a long-sleeve tee, hoodie, water bottle, tote bag, and a re-release of the Adidas Orion shoe. For the first time, the collection also includes a dog bandana so furry friends can be part of the movement. Canadians can shop the full collection at terryfox.org.

Registration for the annual Terry Fox Run opens on Sunday, April 122026, which is the 46th anniversary of the day Terry began his Marathon of Hope in 1980. Each year, Canadians across the country and around the world gather in communities large and small to continue Terry's dream and raise critical funds for cancer research.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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