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This week, Samsung Ads Canada held its 3rd annual Innovation Day, bringing together hundreds of industry leaders to unveil the company's new advertising full-funnel, privacy-first performance solutions.
With growing demand from agencies and brands for more transparent, accountable performance solutions, Samsung Ads Canada has now unveiled its answer. Kicking things off, Dave Pauk, Country Manager of Samsung Ads Canada, shared some stats:
- Launched in 2019 in Canada
- 7 million active, opted-in Samsung Smart TVs in Canada
- 17 million Canadians are within Samsung households
- Connected TVs account for 80% of TVs in Canada
Attendees had a chance to learn more about the (3) new product offerings now available to Canadian advertisers.
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