WPP Media Canada Boosts Client Performance With New Strategic Investment In Local Media Ecosystem

April 9, 2026 in Product Updates, The Rollout

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WPP Media Canada continues to invest in Canadian media; the company has now announced it has reached 45% of its total spending in 2025, with a target of 50% in 2026. This commitment is now translated into measurable value for advertisers through our new framework, powered by WPP Open, by connecting them with highly relevant audiences.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.