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The annual upfront/ newfront season is here, where media buyers, planners, and marketers across Canada will engage live and virtually to explore the latest advertising solutions from broadcasters and social networks.
Keeping track of vendors hosting events can be challenging. To assist you, Profectio has once again provided a comprehensive list of vendors that will be hosting events. This resource aims to simplify the process and ensure you have all the necessary information at your fingertips.
What is an Upfront?
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. (wikipedia)
2026 Upfront/ Newfront Schedule
This year's Upfront/Newfront events are approaching quickly as media buyers and media planners prepare for the fall. Below are the scheduled dates for these events.
We will continue updating this page as we receive more information about the 2026 Upfronts and Newfronts:
- April 1 - Pinterest - Pinvision 2025 (in-person)
- April 7 - Samsung Ads - Samsung Ads 2025 Innovation Day (in-person)
- May 7 - Trade Desk - OpenForum: Canada’s Future of Media (in-person)
- May 20 - Google - Google Marketing Live (virtual - register)
- May 27 - Amazon Ads (in-person)
- May 28 - X - Xecutive Breakfast with X (in-person)
- May 31 - Netflix Canada - Intimate in-person event
- June 3 - Corus (virtual)
- June 2 - Rogers Sports & Media (virtual)
- June 4 - Bell Media - 2026 Upfront (in-person)
- Various in June - CBC (sales teams will meet with individual agencies for in-person sessions)
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