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As the 2026 Upfront/Newfront season kicks off, we sat down with several senior-level media executives to discuss the evolving landscape of Canadian advertising. This exclusive Q&A series provides an inside look at the new programming, partnerships, and strategic investments shaping the year ahead.
Next in our Talking Upfronts interview series, we sit down with Mark Orton, Senior Director of Media & Client Services at Kingstar Media. With over 15 years in the field, he has worked across both traditional and digital marketing spaces, handling brand categories such as CPG, alcohol, finance, retail, and quick-service restaurants (QSR).
The interview addresses key challenges around fragmentation and how streamers can solve these problems. He also discusses cross-platform measurement and more...
Beyond just more 'premium content,' what structural or technical innovation does a streamer need to show you to win a larger share of your upfront budget this year?
Mark - Canadian advertisers are facing mounting pressure to prove that every media dollar delivers measurable impact across linear and digital TV video.
