[adrotate group=”1″]
The advertising industry woke up to a major shift while learning of the Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis is sending a very clear message to everyone - from other holding companies and independent agencies to brands, and adtech players - they are here to dominate.
But the real headline here isn’t the deal price. The fact that LiveRamp will no longer be independent has major implications for agencies and the broader ad tech ecosystem, where LiveRamp’s RampID has become the dominant shared currency.
Check out the LiveRamp and Publicis Groupe profiles in the Media Marketplace to learn more about their products and solutions that help advertisers.
Keep reading to discover what the deal means for media buyers. We have provided a written and audio version of the announcements below.
RAISE YOUR PROFILE WITH THE MEDIA MARKETPLACE
Get your brand in front of media buyers and planners, connect with decision makers, and sell more inventory!
[adrotate banner=”6″]
