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American Express Canada today announced the launch of American Express Chef in Residence, the next evolution of its Platinum Dining Experiences program. With Chef in Residence, American Express is redefining culinary partnerships by unlocking unique experiences for Cardmembers and creating new opportunities for partner chefs.
The new program rolls out today during FORMULA 1 LENOVO GRAND PRIX DU CANADA 2026 in Montréal, American Express Chef in Residence launched with celebrated Montreal Chef, Danny Smiles. Known for his distinctive culinary style and influence on Canada's dining landscape, his restaurant Le Violon.
"At American Express, our commitment to dining reflects our focus on Cardmembers' deep passion for food and discovery," said Kimberly Kuzmak, Vice President of Lifestyle Benefits, Partnerships, & Brand, American Express Canada. "Chef in Residence builds on our foundation of delivering premium culinary programming inspired by what matters most to our Cardmembers, while continuing to elevate Canadian culinary talent."
For eligible Cardmembers, the American Express Chef in Residence program elevates the experience of the F1 weekend at the track. Weekend programming includes:
- Maison Amex: A bespoke lounge for eligible Amex Cardmembers in the heart of Montréal, open throughout race weekend. Chef Smiles, a tastemaker, has curated a unique menu of refined bites and elevated cocktails at this speakeasy-style pit stop.
- Le Violon: Dinner packages for eligible Cardmembers at Smiles' celebrated Montreal restaurant, Le Violon on Friday, May 22.
Who's behind the Chef in Residence Program campaign?
- Agencies - North Strategic
- Brand - American Express Canada
(click on the link to view the agency's Vendor Directory listing)
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