Rascals Aims To Disrupt Premium Diaper Market with Authenticity-Driven ‘When Life Gets Real’ Platform

May 26, 2026 in Campaign Corner

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Rascals, the New Zealand–founded premium diaper brand known for its viral TikTok videos, today announced the launch of its new global brand platform, “When Life Gets Real, Get Rascals.” Rooted in the realities of modern parenting, the platform challenges the polished version of parenthood often portrayed online.

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Brand: Intrepid Travel
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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.