Yesterday, the Amazon Ads Canada team hosted its 2026 Upfront to a packed room of more than 400 media buyers, planners, and brands in downtown Toronto.
This was the company’s second annual upfront presentation, and it delivered with a strong commitment to Canadian content and innovative new advertising formats.
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Things kicked off with Chantal Rossi Badia, Head of Video Sales Specialists, and Kendra Hum, Director, Amazon Ads, taking the stage and presenting several new ad formats that bring personalization and interactivity to streaming TV, including location-based interactive video ads, shoppable ads within Twitch, and more.
This year’s show included appearances by NBA champion Kyle Lowry reliving his Toronto legacy to Michael Bublé, and Drew Scott, revealing their new unscripted hockey series, Hometown Giants.
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