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Are you ready for a new summer treat because BeaverTails and Kraft Dinner Canada have partnered up to create the creamiest, cheesiest and unexpected menu items. Introducing the KD Takeover - it's a limited-time collaboration with a twist on two of BeaverTails savoury favourites:
KD Takeover BeaverDog
- An all-beef hot dog wrapped in BeaverTails® pastry, topped with creamy Kraft Dinner and finished with ketchup. Familiar, fun, and somehow exactly right.
KD Takeover Poutine
- A loaded poutine topped with creamy Kraft Dinner, crispy bacon, and chives. Cheesy, savoury, and finished with just the right crunch.
The campaign is an in-store push spotlighting the limited-time BeaverTails x Kraft Dinner Canada menu items. There aren’t any activations or commercials tied to this launch. From a communications standpoint, it’s being supported through organic media relations, along with some paid social in addition to the brands’ organic social channels.
Who's behind the campaign?
- Agencies - bicom
- Brand - BeaverTails
- Brand - Kraft Dinner Canada
(click on the link to view the agency's Vendor Directory listing)
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