Golden Arches Go Global: McDonald’s Unveils Massive FIFA World Cup 26 Campaign

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This summer, McDonald's is bringing fans around the world – including some of soccer’s most iconic names – together to celebrate the game’s biggest moments, turning a shared passion into energy you can see, feel, and taste.

From legendary footballers kicking off with a bite of a fan‑favourite menu item to supporters staying cool during nerve‑racking penalty kicks with our World Famous Fries, McDonald’s has long been part of matchday rituals for fans everywhere. Whether you’re starring on the pitch or cheering from the couch, every fan can score big this year with the limited‑time FIFA World Cup 26 Meal and Happy Meal.

Golden Arches Go Global: McDonald’s Unveils Massive FIFA World Cup 26 Campaign

Who's behind the campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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