You Could Be In This Room On June 17th. Will You?
On June 17th, the brand and agency leaders shaping Canadian media are converging at MaRS Discovery District in Toronto for DPAA Summit Canada. And we're putting ten people in the room for free.
What's Actually Happening at DPAA Summit Canada
This isn't a trade show. It's not a vendor pitch disguised as programming. DPAA Summit Canada is a full-day convergence of the brand and agency leaders who are actively shaping where Canadian media spending goes — and why.
The speaker lineup alone should stop you mid-scroll.
Shawna Miller, Senior VP of Marketing and Communications at Mastercard Canada. Jonelle Ricketts, Head of Marketing at IKEA Canada. Gah-Yee Won, Head of Marketing at Intuit Canada. Jodi Peacock, President at WPP Media Canada. Moira Gilderson, SVP Future Investment at Dentsu. Tamara Shannon, SVP Media at NBCUniversal.
These aren't panel fillers. These are decision-makers with real budgets, real mandates, and real opinions about where the industry is heading.
And they're all in one room. In Toronto. On June 17th.
The conversation runs from programmatic DOOH and omnichannel attention metrics to how purpose-driven campaigns — like Rethink Breast Cancer's OOH work with Talon Canada — actually move people to act. This is the stuff that doesn't make it into the trade press until six months later. The people in that room hear it first.
Enter the Profectio x DPAA Summit Canada Giveaway
Open to Canadian marketing and advertising professionals with fewer than 7 years of experience. Draw date: June 12, 2026. Summit date: June 17, 2026 at MaRS Discovery District, Toronto.
All are welcome, agency, brand, vendor, learn and elevate your DOOH game
Open to Canadian marketing and advertising professionals with fewer than 7 years of experience.
The Part Where It Gets Interesting For You
Tickets are $425 CAD.
We're giving away ten of them. Free.
Profectio has partnered with DPAA to put ten complimentary tickets in the hands of the next generation of Canadian marketing and advertising professionals — the people who are early in their careers and hungry for exactly this kind of access.
Here's how it's structured:
5 tickets for brand-side professionals. Client-side, marketing teams, brand managers — this lane is yours.
5 tickets for agency-side professionals. Media planners, coordinators, junior strategists — same deal.
The only requirements: you're Canadian, you work in marketing or advertising, and you have fewer than seven years of experience.
That's it. That's the bar.
All are welcome, agency, brand, vendor, learn and elevate your DOOH game
Open to Canadian marketing and advertising professionals with fewer than 7 years of experience.
Why This Giveaway Exists
Honestly? Because the people who need to be in these rooms the most are usually the ones who can't expense the ticket.
The VPs and CMOs get their registrations approved without a second thought. But the associate media planner three years into her career — the one who's going to be making real budget decisions in five years — she's the one who needs to hear Mastercard's SVP of Marketing talk about why DOOH earned its place in a major campaign. She's the one who needs to shake hands with the people building the next wave of Canadian media.
We wanted to fix that, at least for ten people.
Profectio has partnered with DPAA to make it happen.
